The excitement for GTA 6 continues to build, and current rumors suggest Rockstar Games might begin its promotional push as soon as April 2025.
This idea stems from Take-Two Interactive’s massive advertising budget for the fiscal year 2026, which kicks off on April 1. Even without official statements, some clues suggest an April marketing surge—possibly with a follow-up trailer—is on the horizon, according to a report by the Times of India.
Big Budget, Big Questions
Reports indicate Take-Two Interactive, Rockstar’s parent company, has set aside $74.5 million for marketing in fiscal year 2026. This substantial sum aligns with the anticipated GTA 6 release around late 2025, leading many to believe Rockstar will ramp up promotion as soon as the new financial year begins.
GTA 6 marketing is 100% starting in April. 👀
Take-Two Interactive has a massive marketing budget of $74.5 million in F.Y. 2026 which starts on 1st April, 2025. pic.twitter.com/vPoWJEHeuJ
— Grand Theft Auto 6 Alerts (@GTA6Alerts) March 14, 2025
Historically, Rockstar has followed a careful promotional timeline, typically launching campaigns five or six months before a game’s debut. Given that GTA 6 is slated for a fall 2025 arrival, an April marketing start would align with the company’s established pattern.
Past Campaigns, Present Clues
Rockstar’s history reveals a pattern of carefully planned marketing rollouts. For GTA 5, they unveiled the first trailer nearly two years before launch, then steadily revealed details in the final months. With GTA 6’s initial trailer dropping in December 2023, another significant promotional wave—perhaps a second trailer—could be imminent.
Chatter within the gaming community suggests April could mark the campaign’s start. Whispers, some stemming from insider sources like GTA VI O’Clock, point to a potential trailer release that month. Additionally, Rockstar’s recent social media activity, such as deleting older Instagram posts, has reignited rumors of an upcoming announcement.
Real Deal or Wishful Thinking?
Despite strong rumors, Rockstar hasn’t confirmed any marketing plans. While the clues suggest an April campaign is possible, fans should remain skeptical until an official announcement arrives.
Whether or not April brings a fresh trailer, one fact remains: GTA 6 is poised to be a monumental gaming event. When Rockstar ultimately reveals more, the world will undoubtedly be watching.
